You will be more effective if you separate the problem.

How do you know if you are going in the right direction?

How do you measure success?

We are really bad as a field in measuring movement TOWARD a solution.

We are really bad at justifying what we are doing – that evaluation and ROI that makes us shudder.

NEWS FLASH – If we can’t prove our worth. We don’t have any.

If we don’t know where we are going, we don’t know when we get there.

If we don’t measure, we can’t improve and if we can’t measure, we are saying, BY OUR ACTIONS, we don’t care if we improve.

First step in getting a handle on measurement is answering – “What is success?” What is the goal? Unpack that.. what are the objectives?


 

 

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